Carlton Hair International
Creating partnerships and driving traffic… and everyone looks good.
Carlton Hair is an upscale, fashion forward salon with 31 locations in Northern and Southern California. The salon is owned by the Regis Corporation and located in high-end and regional malls. Carlton was looking to leverage their brand and reach new customers through partnerships and event exposure.
TMMG group was hired to research and prepare a partnership plan that would include fashion forward events and/or brands to form partnerships. TMMG was also retained to implement the plan and conduct the sales work to secure the partnerships.
Sales kits were created and companies and events were strategically selected that are involved in fashion, arts, entertainment, and design events or programs. TMMG secured several events and partnerships including multiple events with Project Ethos – a fashion, arts, and music event held in San Francisco, Los Angeles, and San Diego. TMMG also secured an ongoing partnership with WISE (Women in Sports and Event Marketing) an organization of professional businesswomen in San Francisco and Los Angeles.